Colombia — Leader in Online Gambling in Latin America: Trends and Data
Colombia continues to lead among Latin American countries in the field of online gambling, combining high regulatory standards with active player engagement.
According to a study by Playtech and Broadminded, the country demonstrates the highest level of maturity in the gambling sector in the region, highlighted by several unique market features.
Main Indicators of the Online Gambling Market in Colombia
- Online gambling accounts for 47% of the total gambling revenue in the country.
- 87% of players place bets at least once a month, and 67% do so weekly.
- The number of active accounts with licensed operators exceeds 8 million.
- 85% of all bets are placed on football, and among casino games, roulette and bingo are popular.
Player Strategy and Preferences
Age Characteristics
The most active players in Colombia are men and women aged 45-54. 75% of them place bets every week. Younger people (18-24 years) are less active, with 52% of them betting weekly.
Financial Behavior
- 49% of players set a budget for themselves and stick to it.
- 21% spend less than $2.5 per month, while 32% spend more than $13. Notably, the age group of 55 and older spends more actively.
Perception Issues and Security Challenges
Despite the market’s maturity, many players express concerns about the security and fairness of online gambling:
- 71% are unsure whether companies prioritize player safety.
- 64% believe that platforms may “rig” games.
- 82% demand stronger protections against gambling addiction and stricter advertising standards.
The Role of Regulation in Online Gambling
Colombia is actively fighting illegal platforms, which helps maintain player trust in officially regulated operators. In recent years, thousands of unlicensed sites have been blocked, demonstrating a commitment to strict control.
Responsible Gambling and Engagement
The study also revealed a growing interest in responsible gambling. 80% of respondents believe that measures against gambling addiction should be tightened, and they demand stricter advertising regulations. Quick payouts and reliable operators remain key aspects for players.
Conclusion
Colombia continues to be the most mature online gambling market in Latin America, combining progressive regulations with high player engagement.
However, to sustain steady growth, it is necessary to address security concerns and maintain responsible gambling practices.