1xBet Becomes Global Betting Partner of the Billie Jean King Cup Women’s Tournament

1xBet has become the global betting partner of the women’s tennis tournament Billie Jean King Cup.

The partnership includes court and broadcast branding, rights to use tournament branding, and placements during the play-offs and final matches in Shenzhen (China) from September 16 to 21.

Partnership Until 2026

The partnership with 1xBet will run through 2026 and covers the entire competition cycle, starting with the Road to Shenzhen qualifiers, which are already underway. This is a significant step in promoting both the tournament and the 1xBet brand.

The collaboration aims to promote women’s tennis and create memorable moments within the national team competition framework.

Comments from Organizers

Kerstin Lutz, CEO of Billie Jean King Cup Limited, stated:

“We are delighted to announce and welcome a new sponsor of the Billie Jean King Cup – the official global betting partner, 1xBet. With their experience in the sports industry, we look forward to seeing how this partnership comes to life.”

1xBet Representative’s Opinion

Mark Wilson, a 1xBet representative, commented:

“Signing a sponsorship agreement with the Billie Jean King Cup is another significant milestone in 1xBet’s history. This is a strategically important step that opens up new opportunities to promote our brand among fans of women’s tennis. By investing in women’s sports tournaments, we contribute to supporting women in professional sports.”

About the 1xBet Platform

1xBet is a platform with 18 years of experience in betting and online gambling. It provides millions of users worldwide with access to thousands of sports betting events and an online casino. The brand has received numerous awards and recognition in the international industry.

Partnership Benefits

The partnership between the tournament and the bookmaker includes:

court branding during matches;
brand mentions in television broadcasts;
1xBet presence during play-off and final matches;
the right to use the Billie Jean King Cup logo in 1xBet’s marketing materials.

Final in Shenzhen

The season will culminate in the final held in Shenzhen, China, from September 16 to 21. The partnership will be most prominently showcased through visual branding and media coverage.