NHL Signs Multiyear Partnerships with Kalshi and Polymarket
In the United States, the National Hockey League (NHL) has entered into multiyear partnerships with prediction market platforms Kalshi and Polymarket, naming them its official prediction market partners. The deal grants access to official league data, rights to use NHL trademarks, and advertising placements on rink boards during regular-season and Stanley Cup Playoff broadcasts.
Official Partnership with Kalshi and Polymarket
The NHL announced new agreements with two leading prediction market platforms — Kalshi and Polymarket — giving them the status of official NHL Prediction Market Partners in the U.S.
As part of the partnership, both companies gain access to official NHL data and the right to use league branding, including logos and trademarks. Platform operators and traders will be able to incorporate NHL imagery into their products and services.
Key Terms of the Agreement
| Parameter | Description |
|---|---|
| Partners | Kalshi, Polymarket |
| Data Access | Official NHL data |
| Logo Usage | Permitted across platforms and products |
| Advertising Rights | Brand placement on rink boards and in virtual broadcast zones |
Advertising and Broadcast Presence
Kalshi and Polymarket will gain significant on-screen visibility through Digitally Enhanced Dasherboards (DED) and virtual ad placements around the blue line area. Their branding will appear during national broadcasts of the regular season, Stanley Cup Playoffs, the Winter Classic, and the Stadium Series.
Executive Comments
- Keith Wachtel, NHL Chief Business Officer: “Partnering with Kalshi and Polymarket opens up tremendous opportunities to engage fans throughout the season. These companies are leaders in their field.”
- Shane Coplan, Founder and CEO of Polymarket: “We’re thrilled to collaborate with the NHL and give fans a new, interactive way to connect with teams and games.”
- Tarek Mansour, CEO of Kalshi: “This agreement with the NHL marks an important milestone for Kalshi and the entire industry, reinforcing the trust and security we provide to our users.”
Significance for the Prediction Market Industry
The partnership, as the league announced, highlights the growing integration of prediction markets into the sports ecosystem. For Kalshi and Polymarket, it’s a validation of their position as recognized leaders — and for the NHL, a step toward deeper engagement with fans through innovative technology.
Main Benefits of the Partnership
- Enhanced fan engagement and interaction;
- Access to official NHL data and branding;
- Interactive fan participation in game outcome predictions;
- Increased NHL visibility in digital spaces.