MrBeast did not launch a casino app — it’s a scam scheme with deepfakes and fake landing pages
The iGN editorial team uncovered a massive SEO campaign by affiliates using fake landing pages and promotional articles under the brand of popular blogger “MrBeast” to promote several operators at once.
Fake landing pages and links to 1win and Vulkan
It all started with a publication by the British outlet Coventry Observer, which claimed that “MrBeast” had launched his own iGaming product — the MrBeast Casino App. The article contained a link to the site mrbeastcasino.аpp, where the new app could allegedly be downloaded.
However, when trying to download the app or start playing, the user is redirected to the websites of the operators 1win and Vulkan, where a registration form immediately opens. The Start Playing, Download App, and Plinko tab buttons dynamically change and lead to different resources.
Structure of fake websites
- Use of the MrBeast logo and name without permission
- Imitation of news portals (e.g., grandprix247)
- Primitive design, often created by AI
- Links lead to gambling sites with registration
The creators of such resources do not hide the fact that the MrBeast team never confirmed participation in such projects, yet they confidently use his brand as if he himself is involved in launching these casinos.
Instagram ads and deepfakes
In May 2024, Instagram users began seeing video ads claiming that MrBeast had allegedly launched an app called The Beast Plinko. These ads were approved by Meta and actively promoted on the platform.
The videos used deepfake technology and AI-generated voice. The ad script went as follows:
- A well-known news anchor (e.g., Laura Coates or Sean Hannity) appears on screen, talking about the app.
- Next, an interview with MrBeast and another blogger is shown, supposedly confirming the casino launch.
- The video ends with the anchor saying: “Download the app right now.”
Fake celebrity “endorsements”
The videos also included alleged endorsements from celebrities:
| Celebrity | Quote from the video |
|---|---|
| Dwayne “The Rock” Johnson | “I installed the MrBeast app and made $4000 within an hour.” |
| Andrew Tate | “Deposited $50 and kept winning again and again — hardly lost.” |
| Tyler Toney (Dude Perfect) | “Why did he make a game where everyone wins?” |
None of these individuals ever made such statements — they were entirely AI-generated.
MrBeast’s position
MrBeast (real name — Jimmy Donaldson) is not involved in any casino apps, including “The Beast Plinko.” He has never created, promoted, or endorsed gambling mobile apps.
Apps with such names do not exist in the App Store or Google Play. This confirms that all offers to supposedly download the app are part of a scam scheme.
Other confirmations of fraud
Many outlets, such as Snopes and Deadspin, have already warned about such fakes and the use of deepfakes featuring MrBeast and other media personalities.
What to watch out for:
- Don’t click on suspicious links, even if familiar brands are shown
- Check for apps in official stores (App Store, Google Play)
- Beware of ads with unnatural behavior or offers that seem too good to be true
Conclusion
The use of MrBeast’s name and image to promote illegal or fake casino products is yet another digital scam built on trust in well-known figures.
Users should be especially cautious and remember that neither MrBeast nor the celebrities whose images are used in these schemes are in any way associated with them.