Tipico and DFB have signed a three-year partnership agreement

Tipico and DFB have signed a three-year partnership agreement: Tipico will become the title sponsor of the 3rd Bundesliga from the 2025/26 season

⚡🇩🇪 Tipico and DFB have signed a three-year partnership agreement under which the operator Tipico will become the title sponsor of the 3rd Bundesliga from the 2025/26 season.

New partnership program between Tipico and DFB

Sports service Tipico has officially signed a sponsorship agreement with Deutscher Fußball-Bund (DFB) for the 3rd league for three seasons – from 2025/26 to 2027/28.

By becoming the main partner of the 3rd Bundesliga, Tipico is expanding its presence in professional football in Germany, becoming the official partner of all professional competitions under the DFB umbrella.

Expansion of cooperation with German football

The new agreement complements existing partnerships of Tipico with the men’s and women’s DFB Cup, as well as with the Bundesliga and 2nd Bundesliga.

As part of the cooperation, Tipico receives exclusive rights for advertising and promotion in the 3rd league, including:

placement of the Tipico logo on the right sleeve of the shirts of all 20 clubs in the 3rd league;
banner advertising in stadiums, which will be visible during TV broadcasts;
digital rights to content and marketing activities around the tournament.

Financial support for 3rd league clubs

Funds received from the partnership are mainly directed to the clubs of the 3rd Bundesliga and are paid annually, contributing to the development of the league and improving conditions for the teams.

Opinions of Tipico and DFB representatives

Person	Comment
Kajetan Strini-Brown Director of Marketing & Brand, Tipico	“The 3rd league is real football: full stadiums, passionate competition, hopes and emotions. It is perfect for Tipico! We are happy to jointly increase the appeal and recognition of this special league. For us, the 3rd league is a logical continuation of our involvement in German football, as we are now partners of all professional tournaments. We have cooperated with the Bundesliga and 2nd league for many years, and a year ago became partners of the DFB.”
Holger Blask CEO of DFB GmbH & Co. KG	“This news perfectly concludes an outstanding year for the 3rd league with record attendance and confirms the tournament’s popularity. Tipico is a strong and reliable partner. Together, we will continue efforts towards a responsible approach to sports betting. The DFB has supported the goals of the Glücksspielstaatsvertrag for many years – to allow betting only with legal operators and to comply with laws. It is important to simultaneously promote legal offerings and fight the illegal market to maintain the integrity of the game and protect players.”

Person

Comment

Kajetan Strini-Brown
Director of Marketing & Brand, Tipico

“The 3rd league is real football: full stadiums, passionate competition, hopes and emotions. It is perfect for Tipico! We are happy to jointly increase the appeal and recognition of this special league. For us, the 3rd league is a logical continuation of our involvement in German football, as we are now partners of all professional tournaments. We have cooperated with the Bundesliga and 2nd league for many years, and a year ago became partners of the DFB.”

Holger Blask
CEO of DFB GmbH & Co. KG

“This news perfectly concludes an outstanding year for the 3rd league with record attendance and confirms the tournament’s popularity. Tipico is a strong and reliable partner. Together, we will continue efforts towards a responsible approach to sports betting. The DFB has supported the goals of the Glücksspielstaatsvertrag for many years – to allow betting only with legal operators and to comply with laws. It is important to simultaneously promote legal offerings and fight the illegal market to maintain the integrity of the game and protect players.”

Tipico: experience and social responsibility

Tipico has been present on the market since 2004 and is considered one of the leading sports betting operators in Germany. The company is on the “white list” of authorized providers and actively works on player protection and risk prevention.

Together with the DFB, Tipico plans to strengthen focus on responsible betting and combat the illegal market, which positively impacts safety and fairness in sports.