Sportradar Increases Revenue by 26% in 2024, Reaching €1.1 Billion
Sportradar, a leading provider of sports data analytics and technology, has published its financial results for 2024. The company achieved significant success, increasing revenue by 26%, reaching €1.1 billion, and showing growth in other key indicators.
Key Financial Results
The company demonstrated impressive results in 2024:
- Net profit amounted to €34 million.
- Adjusted EBITDA grew by 33%, reaching €222 million.
- Operating cash flow increased by 36%, totaling €353 million.
- Free cash flow rose by 133%, reaching €118 million.
- Net Retention Rate increased by 127%.
This confirms the company’s strong financial stability and growth.
Strategic Agreements and Expansion
In 2024, Sportradar signed important partnerships with global sports organizations such as MLB, UEFA, and ATP. These agreements include the provision of data, video, and AI-based products. The company also continued to expand its marketing segment by acquiring assets from XLMedia.
Fourth Quarter Financial Results
In the fourth quarter of 2024, Sportradar reported the following results:
- Revenue increased by 22% compared to the same period last year, totaling €307 million.
- Adjusted EBITDA grew by 53%, reaching €61 million.
- Net profit decreased by €1 million, which was attributed to currency fluctuations.
The company continued to develop its business segments, especially in Betting Technology & Solutions, which became an important revenue growth driver.
Markets and Regional Expansion
Sportradar continues to expand both in international and local markets. Revenue in the USA increased by 58%, confirming the growing interest in sports technology in this region. Revenue in Europe and other countries also demonstrated stable growth.
Outlook for 2025
The company is focused on further growth in 2025. Revenue is expected to increase by at least 15%, with a forecasted target of €1.273 billion. Additionally, Sportradar plans to increase adjusted EBITDA by 26%, signaling continued sustainable development.
Plans for Acquiring IMG ARENA
One of the largest strategic moves was the agreement to acquire IMG ARENA and its portfolio of sports betting rights. This expansion will provide Sportradar with access to an even larger number of sporting events, including well-known tournaments like Wimbledon and the US Open.
This deal will enhance Sportradar’s competitiveness and strengthen its position in the sports data and technology market, offering new opportunities for monetizing sports rights.
Conclusion
Sportradar continues to grow its revenue and strengthen its position in the global sports technology market. Strategic expansion, including key partnerships and acquisitions, allows the company to remain a leader in the industry.