Soft2Bet Launches Lodur iGaming Brand in Sweden

In Sweden, Soft2Bet has launched a new iGaming brand, Lodur, themed around Norse mythology and powered by its proprietary MEGA engine.

Launch of a New Soft2Bet Brand

The project was introduced to the Swedish market and became a new iGaming brand within the Soft2Bet portfolio.

The Lodur brand was developed and launched using the company’s in-house technology solution — the MEGA engine.

Lodur Theme and Concept

The identity and visual design of Lodur are based on Norse mythology.

The choice of theme is reflected in the brand name, visual style, and overall product presentation.

Use of Norse Mythology

Norse mythology is used as the core theme of the brand and shapes its market positioning.

MEGA Technology Foundation

The Lodur brand operates on the proprietary MEGA engine developed by Soft2Bet.

The use of an in-house engine allows the company to launch new projects within its own technology ecosystem.

The Role of MEGA in the Brand Launch

The MEGA engine serves as the technical foundation of the project and is used to run the iGaming product in the Swedish market.