Rivalo signs Brazil’s largest football sponsorship deal

In Brazil, operator “Rivalo” signed the largest collective sponsorship agreement in the history of local football with the São Paulo State Football Federation (FPF).

FPF collective sponsorship agreement

The deal covers 46 football clubs competing in the A1, A2, A3, and A4 divisions of the São Paulo State Championship, as well as the Copa Paulista tournament.

According to the Federation, this is the largest collective sponsorship in the history of Brazilian football.

Naming rights and brand presence

Competitions

The agreement includes naming rights for the Paulistão A2, Paulistão A3, Paulistão A4 leagues and the Copa Paulista.

Kits and stadiums

The Rivalo brand will appear on the playing kits of the participating teams.

In A1 matches, the operator’s logo will also be displayed on stadium advertising boards.

Support for FPF programs

As part of the agreement, Rivalo will also sponsor the FPF Integrity Program, created to combat match manipulation in Brazil.

Scale of the partnership

By number of participating teams, Rivalo has become the largest football sponsor in the country.

The sponsorship will debut in competitions on January 11, the opening day of the A2 São Paulo State Championship.