PlayCity Fines Finprom for Hidden Casino Advertising

In Ukraine, the regulator PlayCity has fined the website Finprom ₴4.8 million for hidden advertising of online casinos.

Reasons for the Fine

The platform’s editorial materials included reviews and rankings of unlicensed iGaming operators, which the regulator classified as covert gambling advertising.

The sole proprietor responsible for managing content on Finprom received the fine for publishing materials that appeared to be analytical pieces but in fact encouraged readers to engage with specific online casinos.

What Was Found in the Publications

The articles contained hyperlinks leading to pages describing bonuses, advantages, deposits, and direct invitations to visit the sites of unlicensed gambling operators.

Regulator’s Response

The regulator stated that it closely monitors any attempts to promote illegal gambling activities, regardless of the format or platform.