Philippine Land-based Casino Operator Bloomberry Resorts Expands into Online Segment with Full Launch of Solaire Online in Late May – Early June 2025
Bloomberry Resorts, a Philippine casino operator, is preparing to expand its activities into online gaming. The full launch of its new digital platform, Solaire Online, is scheduled for late May – early June 2025. This was announced by the company’s Chairman and CEO Enrique K. Razon during a virtual shareholders’ meeting on April 24, 2025.
Online Gaming Expansion Plans
Bloomberry Resorts continues to work on its online project, Solaire Online, which was first announced in 2021. The company received regulatory approval from the Philippine Amusement and Gaming Corporation (PAGCOR) to launch this platform during the pandemic. Since its inception, the platform has gone through several testing phases and continues to develop its features.
According to Razon, Solaire Online is already operational and is currently undergoing system testing to ensure full readiness for launch. This is an important step in Bloomberry’s strategy to diversify its business model and enter the rapidly growing online gaming market in the Philippines. It is expected that the new online platform will have a significant impact on the company’s profits and revenue, helping to offset losses caused by recent financial difficulties.
Competition with Major Players
The Solaire Online platform is aimed at directly competing with other major players in the online gaming market, such as BingoPlus, owned by Digiplus Interactive Corporation. These companies have substantial resources and customer bases, making competition in this market particularly fierce.
Bloomberry views Solaire Online as a way to attract new players and offer existing customers new forms of digital entertainment. At the same time, the company continues to develop its traditional land-based operations.
Bloomberry’s Land-Based and Online Operations
Bloomberry Resorts is not limited to just online activities. The company also continues to develop its traditional land-based casinos. One of these projects is Solaire Resort North, which opened in May 2024. Razon stated that operations at this site are showing steady growth, although specific timelines for profitability have not yet been disclosed. He noted that significant improvements in performance are expected in the coming months.
According to the company’s 2024 report, Bloomberry continues to invest in improving its flagship Solaire Resort and Casino, located in the Entertainment City area. This helps offset potential financial losses from the ban on POGOs (Philippine Offshore Gaming Operators), which has also impacted the company’s results.
Forecasts and Prospects
Despite a 73% drop in profits in 2024, Bloomberry remains confident in the future of its business operations. In particular, the company expects that the growth of the Solaire Online platform and the successful development of its land-based operations will help offset losses and restore the company’s former financial stability. Bloomberry also anticipates that the macroeconomic situation in the Philippines will have a positive impact on its activities.
Online Gaming Regulation Issues
It is important to note that in recent years, there have been attempts to ban online gambling in the Philippines. However, these initiatives have not yet posed real threats to the business, although the issue remains relevant. Razon confirmed that the company is closely monitoring the situation and taking necessary steps to minimize risks.
The Future of Online Gaming in the Philippines
With the development of Solaire Online and other online platforms, Bloomberry Resorts hopes to actively expand its market share, especially in light of potential changes in legislation. The company continues to work on improving its digital infrastructure and providing innovative solutions for users.
Thus, the launch of Solaire Online in late May – early June 2025 will be an important milestone in the company’s strategy to diversify its business and expand its influence in the Philippine online gaming market. Investments in the online platform open new opportunities for the company while supporting its traditional land-based casinos, which remain an important part of its business model.
Bloomberry Resorts has set ambitious goals for 2025, aiming to take its operations to the next level. Issues related to regulation and potential bans have not overshadowed the company’s confidence in the success of its online project.