Novibet to Become Title Sponsor of Santos FC

In Brazil, betting operator Novibet (Allwyn Group) will become the new title sponsor of Serie A club Santos FC.

Novibet’s Title Sponsorship in Brazil

The agreement between Novibet and Santos FC provides the operator with title sponsor status.

The contract is valued at $6.7 million per year.

Conditions for Increasing the Contract Value

The value of the agreement may rise to $7.7 million if the team achieves strong sporting results.

The financial terms are directly linked to the club’s performance in official competitions.

Logo Placement on the Playing Kit

The operator’s logo is planned to be placed on the playing kit of Santos FC.

The branding debut is expected as early as the Campeonato Paulista playoffs.

Replacement of the Previous Title Partner

Novibet will replace 7k Bet, which previously held the position of the club’s title sponsor.

Previous Santos FC Contract

The agreement with 7k Bet was valued at $9.8 million per year.

The contract was terminated by mutual agreement in January.