Dutch Regulator Outraged by Betsson Logo on Inter’s Jersey

The Dutch Gambling Authority (KSA) expressed strong dissatisfaction after Inter Milan appeared in a Champions League match against Ajax (0–2) wearing jerseys featuring the Betsson.sport logo, despite having been warned in advance that such advertising is prohibited in the Netherlands.

KNVB Contacted KSA Before the Match

The Royal Dutch Football Association (KNVB) contacted the KSA prior to the match to ask whether the Italian club could wear jerseys displaying the Betsson.sport logo. The regulator confirmed that this was not permitted, as it constitutes the promotion of illegal gambling offerings in the Dutch market.

Despite this, Inter Milan went ahead and played in their usual jerseys with the sponsor, prompting a sharp reaction from the KSA. KSA spokesperson Marlos Derks said the authority was “extremely displeased” by the club’s disregard for the ban and is already considering possible sanctions against Inter Milan.

Reasons Behind the Sponsorship Ban

As of July 1, 2025, the Netherlands has fully banned sports sponsorships by online casino operators. This means:

• Clubs from other countries are not allowed to display gambling operators’ logos during matches played in the Netherlands.

• Even if a company is licensed abroad, its advertising is considered illegal on Dutch territory.

Betsson has repeatedly attempted to re-enter the Dutch market since its legalization in 2021, but has not been granted a license and therefore remains unavailable to Dutch players.

Reactions and Possible Consequences

According to Marlos Derks, the KSA is currently reviewing possible measures against the Italian club for breaching Dutch rules. The regulator emphasized that such incidents are regarded as promotion of unauthorized gambling services, which violates national legislation.

The KNVB has not yet issued an official comment on the matter. Once the association publishes its statement, this article will be updated.

Precedents and Similar Cases

The KSA has previously intervened in comparable situations. For example, the regulator prevented the display of the Stake crypto-casino logo at the Dutch Grand Prix in Formula 1. Instead, the event featured the logo of Kick, a streaming platform affiliated with Stake.

Conclusion

The Betsson logo incident on Inter Milan’s jersey could result in sanctions from the KSA. The regulator stressed that any attempt to promote illegal gambling offerings in the Netherlands will be strictly prevented.