iGamingNews – новости iGaming

Blask x Growe Partners: Mexico and Chile Lead Growth Among the Top 5 LatAm Markets in H1 2025

Blask x Growe Partners: Mexico and Chile Lead Growth Among the Top 5 LatAm Markets in H1 2025

The analytics platform Blask, together with Growe Partners, has released performance data for the leading Latin American iGaming markets for H1 2025 based on the CEB metric. The iGN editorial team highlights the following key market trends:

Brazil (+14% YoY)

  • $2.9 billion — CEB
  • 1.18 billion points — Blask Index
  • 501 active brands on the market, 136 with a local license
  • Over 80% of traffic comes from mobile devices; 60% of deposits are made via apps
  • BAP leaders: Betano and Bet365

Mexico (+49% YoY)

  • $587.1 million — CEB
  • 32.9 million points — Blask Index
  • 104 betting and casino brands
  • 8% market share held by offshore operators
  • 1.49 million new users (range: 1.12–2.62 million) — APS
  • BAP leader: Caliente (~30%), with Betano rising from 2% to 3.6%

Chile (+34% YoY)

  • $461.9 million — CEB
  • 32.4 million points — Blask Index
  • Offshore operators dominate the local market
  • BAP leader: Betano (55%), followed by Coolbet and JugaBet

Colombia (-20% YoY)

  • $242.3 million — CEB
  • 71.8 million points — Blask Index
  • ~2% market share for offshore operators — the lowest in the region
  • 2.51 million new users — APS
  • BAP leader: BetPlay (68%), followed by Rushbet and Wplay

Argentina (+21% YoY)

  • $171.9 million — CEB
  • ~40% market share for offshore operators — the highest in the region
  • 2.48 million new users — APS
  • Casino vertical outpaces sports betting
  • BAP leaders: Betsson, Bet365, BetWarrior

Regional Highlights

  • $4.4 billion (+22% YoY) — combined average CEB across the five markets
  • 450M+ internet users across the five countries
  • 80%+ use mobile internet
  • 85% of the population lives in urban areas
  • Average age: 32–35
  • ~95% literacy rate
  • $9 billion — projected total revenue by the end of 2025
  • 1,000+ active brands across the markets

The authors of the report project the region’s total revenue to exceed $9 billion by the end of 2025, driven by expanding mobile access and the rise of affiliate marketing.

Regional activity surpassed 20% YoY growth in H1 2025. Mexico and Chile are leading in momentum thanks to strong localization and mobile-first strategies. Brazil remains the largest market (67% of total CEB), while Colombia continues to demonstrate best-in-class regulation with the lowest offshore penetration in the region.