Betting Advertising Ban in Brazil Threatens Série A Revenues

In Brazil, if the bill introducing a full ban on betting advertising receives final approval after passing the Senate Committee on Science and Technology (CCT) and being forwarded to the Constitution and Justice Committee (CCJ), Série A football clubs alone could lose more than $162.8 million in sponsorship revenue, according to iGaming Brazil.

The initiative предусматривает amendments to the sports betting law and the introduction of a nationwide ban on betting advertising.

Bill to Ban Betting Advertising

After being approved by the Senate Committee on Science and Technology, the bill was submitted to the Constitution and Justice Committee for further review.

If adopted, the financial losses for clubs in Brazil’s top football division could exceed R$842 million.

The Role of Betting Companies in Série A Football

Currently, around 60% of Brazilian Série A clubs have sponsorship agreements with betting companies.

These include Flamengo (Betano), Fluminense and São Paulo (Superbet), Palmeiras (SportingBet), Corinthians (Esportes da Sorte), Botafogo (Vbet), Cruzeiro (Betnacional), and Atlético (H2Bet).

Other clubs with bookmaker sponsorships include Red Bull Bragantino (Betfast), Chapecoense (ZeroUm), Vitória (7K Bet), and Remo (Vaidebet).

Warnings of Financial Losses

The betting market has previously expressed concern about the potential consequences of a complete advertising ban.

In 2025, dozens of football clubs signed a manifesto warning that such measures would lead to an immediate loss of up to R$1.6 billion in annual revenue for the sports industry.

Industry Representatives’ Position

According to Bernardo Cavalcanti Freire, legal consultant to the National Association of Games and Lotteries and partner at the law firm Betlaw, regulation should focus on different aspects.

He noted that restrictions should primarily target abusive advertising and promotion by illegal companies.

Extending the Ban Beyond Stadiums

The proposed restrictions are not limited to logo placement on team kits.

The ban could extend to television, radio, print media, and social networks, affecting sports broadcasts, programs, and events.

A separate provision would prohibit the pre-installation of betting apps on smartphones, tablets, and smart TVs.

Views from the Betting Business

Nickolas Tadeu Ribeiro de Campos, chairman of the board of Ana Gaming, emphasized the importance of clear and proportionate rules.

According to him, such measures are necessary to protect audiences and establish transparent operating conditions for all market participants.