Betano Becomes the Main Sponsor of River Plate: Historic Agreement with Kaizen Gaming
Kaizen Gaming, the owner of the Betano brand, has completed the deal and officially become the main sponsor of Argentina’s most decorated club, River Plate, placing the brand’s logo on the team’s kit for 2 years.
Historic Deal Focused on International Growth
Club Atlético River Plate and Kaizen Gaming, one of the world’s largest GameTech companies, announced the beginning of a new phase in their partnership. The Betano brand, owned by Kaizen Gaming, has taken the prime spot on the front of the team’s shirts starting this season.
The partnership holds strategic significance for both River Plate and Kaizen Gaming. For Betano, it marks an important step following its entry into the Argentine market a year ago. The platform is already recognized as one of the country’s leaders and continues to strengthen its position.
Partnership Goals
- Strengthening the international presence of the Betano brand
- Expanding sponsorship programs and corporate social responsibility initiatives
- Creating a safe environment for players
- Supporting the club’s innovative and stable image
For River Plate, the agreement means not only increased global reach but also revenue diversification thanks to the partnership with a recognized international company.
Club Representatives’ Opinions
River Plate President Jorge Brito stated:
“This is a very important step—joining forces with Kaizen Gaming and the Betano brand. They operate in 19 countries, and their marketing campaigns, including partnerships with CONMEBOL Copa América™ 2024 and the Professional Football League, speak for themselves. Our club is one of the most popular in the world, with 85 consecutive sell-outs at the stadium. We continue to grow and are happy to welcome Betano to our community.”
General Secretary Stefano Di Carlo added:
“This agreement is the result of a long-term strategy aimed at strengthening the club’s global status. The fact that an international company like Betano has chosen us confirms the strength and trust we inspire.”
Betano’s Position
Julio Iglesias, Commercial Director at Kaizen Gaming, noted:
“River Plate is a globally recognized club with more than 120 years of history and one of the most devoted fan bases. With each round of negotiations, our synergy became more evident: shared values, ambitions, and passion for the future. We are excited to join them in their next chapter.”
Impact Beyond Sports
The new alliance goes beyond marketing. Kaizen Gaming actively supports local communities and promotes responsible gaming values.
About Kaizen Gaming and the Betano Brand
| Indicator | Data |
|---|---|
| Brand | Betano |
| Company | Kaizen Gaming |
| Employees | Over 2,700 worldwide |
| Presence | Europe, America, Africa |
| 2024 EGR Awards | 7 trophies, including “Operator of the Year” |
The company focuses on technology and people, aiming to develop betting and online gaming with an emphasis on entertainment and control. Thanks to this, Kaizen Gaming has earned recognition as one of the leaders in the GameTech industry.
Conclusion
The deal between River Plate and Kaizen Gaming is more than just a logo on a jersey. It is a strategic partnership that confirms both parties’ international ambitions and strengthens their positions in the global arena of sports and digital technology.