Betano Becomes Exclusive Betting Partner of FC Bayern
Betting operator Betano (Kaizen Gaming) has signed a three-year exclusive partnership with FC Bayern Munich (2025–2028), featuring brand visibility at the Allianz Arena, across the club’s digital channels, and on the sleeve of the training kit.
Partnership Highlights
The collaboration will span three seasons and includes:
- Betano branding displayed at the Allianz Arena
- Presence across FC Bayern’s digital platforms
- Logo featured on the training kit sleeves
FC Bayern and Betano aim to launch joint initiatives focused on expanding global reach and deepening fan engagement.
Statement from FC Bayern Management
Michael Diederich, Vice Chairman of FC Bayern:
“We’re excited to welcome Betano as a new partner. Betano is a global leader in its field, known for innovation and ambition—values we share. Together, we’re confident in achieving our growth goals.”
Partner Perspective: Betano & Kaizen Gaming
George Daskalakis, CEO of Kaizen Gaming:
“Today marks an important new chapter for Kaizen Gaming and Betano. Partnering with a club like FC Bayern reinforces our position as a top-tier online gaming and betting platform.”
Julio Iglesias, CCO of Kaizen Gaming:
“Germany is one of our core markets—it was the second country where we launched Betano. This partnership with FC Bayern is our biggest step in the region and will strengthen our global footprint.”
Global Expansion Strategy
Partnering with FC Bayern is key not only to strengthening Betano’s presence in Germany but also to boosting its international reach. With millions of fans worldwide, FC Bayern provides a powerful platform for global brand exposure.
About Kaizen Gaming and Betano
| Category | Details |
|---|---|
| Company | Kaizen Gaming |
| Brand | Betano |
| Industry | Online Betting & Gaming |
| Market Presence | Europe, Latin America, Canada, and more |
| Key Focus | Innovation, Security, User Engagement |
Commitment to Innovation and Responsibility
Betano emphasizes a responsible approach to betting and continues to develop new solutions for gamers. The company is committed to offering a secure, user-friendly experience across diverse markets.
What This Means for Fans
FC Bayern fans can look forward to:
- Exclusive club content
- Interactive campaigns and prize draws
- Special offers from Betano
This partnership opens new opportunities for Bayern supporters worldwide and strengthens the bond between the club and its global fanbase.
Conclusion
The partnership between FC Bayern and Betano unites two strong brands focused on growth, innovation, and fan engagement—both on and off the pitch. The collaboration is expected to spark new initiatives and elevate the club’s digital and global presence.