40% of Brazilians Support Betting Advertising
A recent study showed that 40% of Brazilians consider betting ads in sports events necessary and view them positively. The survey, conducted jointly by Virta agency and QualiBest institute, covered 824 people from all 26 Brazilian states and the Federal District. The research results reveal interesting trends regarding betting and its associated advertising among the country’s population.
Support for Betting Advertising
The survey results showed that 40% of respondents support betting ads during sports broadcasts and football team sponsorships. Another 30% of respondents don’t see anything negative in such advertising, while 20% believe it is harmful to sports. These data indicate that there is a significant number of people in Brazil who not only consider betting advertising acceptable but also beneficial for the sports industry.
Sources of Information on Betting
The main channel through which Brazilians receive information about sports betting is social media. 55% of respondents stated that they become familiar with betting through platforms such as Instagram, YouTube, Facebook, and TikTok. The next most popular sources of information are friends (35%), online advertising (31%), and traditional media like radio and television (24%).
Popular Betting Brands
The most popular betting platforms among Brazilians are:
- Betano (40%) — sponsor of the national championship and the Brazilian Cup.
- Bet365 (33%) — one of the first operators in the market.
- Esporte da Sorte (21%) — sponsor of the Corinthians football club.
These companies are actively expanding their presence in the country and often become partners of major sports events and clubs.
Reasons for Choosing Betting Platforms
Among the factors influencing the choice of a betting platform, Brazilians primarily highlight the speed of payouts (38%), security and protection of personal data (31%), and compliance with local laws (31%). These factors are important for players when deciding which platform to use.
Motivation for Betting
The main motivation for betting on sports for 72% of Brazilians is financial gain. Despite the efforts of many betting companies to promote betting as a form of entertainment, most people still view betting as a way to earn money. This raises an important issue of social responsibility and the need for clearer communication with players to avoid gambling addiction.
Responsible Advertising and Legislation
Some betting companies and organizations, such as the Brazilian Institute for Responsible Gaming (IBJR), are actively working on promoting responsible betting. In November last year, a commercial titled “Pra Jogar Tem Que Ter Regra” (“To Play, There Must Be Rules”) was launched, emphasizing the importance of adhering to rules and ethics in the industry. The campaign aims to create a safe and sustainable environment for bettors in Brazil.
Conclusion
The research shows that the majority of Brazilians are not opposed to betting advertising and even consider it important for the sports industry. However, it is important to note that despite the popularity of betting, more than half of the respondents view betting as a way to gain financial profit. This highlights the need for responsibility and transparency from bookmakers to avoid negative consequences for players and society as a whole.