1win Launches Advertising Campaign with Charity-Focused Video

On November 20, the operator 1win launched an advertising campaign featuring a video in which volunteers wearing branded merchandise purchase goods from elderly street vendors.

Description of the Initiative

The campaign is presented as a charitable initiative with the slogan “warm inside — warm around.” In the video, volunteers in branded clothing support vendors by buying their goods and helping them maintain their income.

Meaning and Presentation of the Video

The main focus is on assisting elderly individuals who sell goods on the street. The footage shows volunteers paying attention to the vendors, purchasing their products, and creating a sense of care and support.

Brand Communication

The operator emphasizes that the format aims to draw attention to everyday situations where help can be simple and meaningful. The campaign highlights care and involvement, and the company has already completed the update of the project’s concept.