WE88 signs Steven Gerrard as brand ambassador
iGaming operator WE88 has signed former Liverpool FC captain Steven Gerrard as a brand ambassador.
WE88 and Steven Gerrard partnership
WE88 operates in the Southeast Asian market and does not hold a UKGC license.
Ambassador role
Steven Gerrard will represent the brand as part of its marketing activities.
Announcement of the partnership
The footballer announced the partnership on his social media channels.
Audience reach
These posts made the WE88 brand visible to a UK audience.
Use of Liverpool FC branding
The WE88 website features images of the official Liverpool FC kit.
No official partnership
However, the operator does not have an official partnership agreement with the club.
Deal terms
The value and duration of the agreement between WE88 and Steven Gerrard have not been disclosed.
Partnership details
Additional details of the cooperation have not been specified at the time of publication.