Rabona Becomes the Official Betting Partner of Italian Champions SSC Napoli
Betting operator Rabona (7StarsPartners) has become the official European betting partner of SSC Napoli, the reigning Serie A champions, starting from July 2025. The long-term agreement includes player Q&A sessions, behind-the-scenes content, exclusive promotions, and localized campaigns across Europe under the slogan “Be Napoli. Play with Rabona.”
A Collaboration Between Two Ambitious Brands
This partnership brings together two dynamic brands known for their commitment to digital innovation and fan engagement. The long-term deal reflects the strategic value it holds for both the club and the bookmaker.
For SSC Napoli, it’s a step toward expanding their European fan base. For Rabona, it’s a unique opportunity to align with one of the most iconic clubs in modern football.
What the Partners Say
Leonardo Giammarioli, Global Business Director at SSC Napoli, commented:
“We’re delighted to welcome Rabona as SSC Napoli’s new European betting partner. This is a major milestone that brings us closer to millions of fans across Europe. We’re inspired by Rabona’s innovative approach and look forward to launching exciting and memorable projects together.”
Rabona added:
“This is a huge moment for us. We’re football fans through and through — even our name is a nod to the iconic football trick, famously used by Napoli’s captain. We’re excited to share our digital solutions with Napoli supporters and transform matchday viewing into an interactive experience.”
What the Partnership Includes
Both sides aim to deliver engaging digital experiences through a range of content formats and fan activities:
- Interactive live Q&A sessions with players
- Exclusive promotions tied to key club events
- Behind-the-scenes content on Rabona and SSC Napoli platforms
- Localized campaigns for European markets
These initiatives are designed to turn passive spectators into active participants in the club’s journey.
Mutual Benefits
| Benefits for Rabona | Benefits for SSC Napoli |
|---|---|
| Brand elevation through association with Serie A champions | Expanded reach across European audiences |
| Access to a passionate and loyal fan base | New channels for fan engagement |
| Opportunities for affiliate and partnership networks | Joint promotions and fan-focused events |
Rabona’s Digital-First Approach
Rabona is a tech-driven bookmaker with a strong focus on digital innovation. As part of the partnership, the brand will leverage:
- Interactive streaming technologies
- Gamified marketing tools
- Integration with SSC Napoli’s sporting calendar
For Rabona, this is also a chance to set a new standard for how betting brands can engage with football clubs — beyond traditional advertising and into meaningful, interactive fan experiences.
Why This Matters Now
The partnership comes at a pivotal time:
- SSC Napoli has just secured its 4th Serie A title in the 2024/25 season
- Rabona is accelerating its European expansion
Together, they are entering a new era driven by creativity, connection, and growth.
In Summary
Under the banner “Be Napoli. Play with Rabona”, this partnership launches a series of fan-centered projects that bring supporters even closer to their team. It reflects a new era where brands and fans don’t just watch — they participate.