PlayCity Regulator Concludes Review of Blogger’s Advertising

In Ukraine, the regulator PlayCity fined blogger Anna Alkhimova (alkhim.a24, 439,000 followers on Instagram) for promoting an online casino on her social media accounts.

Reasons for the PlayCity Fine

During monitoring, the regulator’s team detected gambling-related promotions in Alkhimova’s content. According to PlayCity, the posts directly advertised an online casino, which violates current regulations.

Regulator’s Requirements for Bloggers

The agency emphasized that the fine should serve as a signal for influencers. Advertising gambling services on social media is prohibited, and PlayCity reminded content creators of the need to follow established rules.

Review Findings

Alkhimova was notified about the violation and informed that the review process had concluded with the issuance of a fine. The agency pointed to the direct breach involving the publication of gambling-related promotional materials.