PIN-UP Becomes Betting Partner of Sevilla FC

In Latin America, operator PIN-UP became the regional betting partner of Sevilla FC.

PIN-UP and Sevilla FC Partnership

The collaboration was officially presented on January 20–21 at the PIN-UP Partners stand during iGB Affiliate 2026 Barcelona.

The partnership covers the Latin American region, which is a key focus area for the development of the PIN-UP brand.

Presentation at iGB Affiliate Barcelona 2026

Participation of a Sevilla FC Legend

The presentation featured legendary Sevilla FC striker Álvaro Negredo.

Visitors to the stand had the opportunity to meet the former club player in person, take photos together, and receive autographs.

PIN-UP Partners Offline Activities

As part of the conference, the PIN-UP Partners team launched a dedicated offline campaign tied to the club partnership.

Guests were offered limited-edition branded jerseys produced specifically for the collaboration.

Sevilla FC Commentary

Focus on Latin America

Sevilla FC Partnerships Director Lorenzo Aldobrandini noted that the agreement is aimed at strengthening the club’s presence in Mexico and Latin America.

According to him, the cooperation will help bring the club’s brand closer to fans in the region and support mutual growth.

PIN-UP Partners Objectives

For the PIN-UP Partners team, participation in iGB Affiliate Barcelona 2026 became a key platform for engaging with arbitrage teams.

The main focus was on discussions around traffic scaling and further expansion of the brand’s presence in Latin America.