PariPesa Becomes Official Betting Partner of Olympique Lyonnais in Africa
PariPesa has announced its partnership as the official betting partner of French football club Olympique Lyonnais across Africa (Zambia, Nigeria, Kenya, Ghana, Uganda, South Africa), securing rights to use the club’s logo, LED stadium boards, and co-branded promotional campaigns with players.
What the Partnership Means
The new alliance combines the strength of Lyon’s global brand with PariPesa’s African presence, creating fresh opportunities for fans and the wider football community.
Main Benefits
- Broader Reach: giving African fans access to the legendary OL brand.
- Interactive Campaigns: behind-the-scenes content, digital activations, and exclusive contests.
- Fan Engagement: offline events, prize draws, and unique experiences for supporters.
Voices from the Partnership
Harry Moyal, Deputy CEO of Olympique Lyonnais:
“Our African fans are an important part of the OL community. Partnering with PariPesa strengthens that connection and unlocks exclusive opportunities to engage with the club.”
Damilare Obadimu, CBDO, PariPesa Africa:
“Working with a club of OL’s stature is truly exciting. We’re ready to deliver unique experiences where passion, competition, and innovation come together for the fans.”
Areas of Collaboration
In the coming months, the partners will launch a series of initiatives tailored for African supporters:
| Initiative | Description |
|---|---|
| Digital Campaigns | Co-branded activations celebrating OL’s presence and history in Africa |
| Exclusive Events | Offline meet-ups and virtual experiences for African audiences |
| Community | Fan activations and giveaways to boost engagement |
Conclusion
The partnership between PariPesa and Olympique Lyonnais marks a new chapter in African football fandom. Their joint projects promise to bring fans closer to the club, offering not only access to OL branding and events, but also unforgettable experiences through direct participation in new initiatives.