NFL Fanbase Grows in Brazil as Betting Surges 217%
Operator EstrelaBet reported a 217% increase in wagers during the first-ever NFL game in South America in September 2024, compared to the average volume of other season games.
The Rise of American Football in Brazil
According to research by IBOPE Repucom, the number of NFL fans in Brazil has reached 41 million—a 310% growth over the past decade.
The historic first NFL game in South America was played in September 2024 at Neo Química Arena in São Paulo. The event drew nearly 50,000 fans and generated about 12,500 jobs.
Economic Impact
Data from SPTuris shows the event contributed over $54 million to the city’s economy. For 2025, the projected impact on São Paulo is expected to surpass 330 million reais.
| Year | Attendance | Jobs Created | Economic Impact |
|---|---|---|---|
| 2024 | 50,000 | 12,500 | $54M |
| 2025 (forecast) | — | — | 330M BRL |
NFL Games in São Paulo
The second official NFL matchup in Brazil took place on September 6, 2025, at Neo Química Arena, featuring the Kansas City Chiefs and the Los Angeles Chargers. In a close contest, the Chargers claimed victory with a final score of 27–21.
Betting Odds
Before the game, EstrelaBet offered odds of 1.60 on a Chiefs win and 2.40 on a Chargers win. These odds boosted betting activity and heightened fan engagement.
EstrelaBet Leadership’s Perspective
EstrelaBet CEO João Gercossimo called Brazil a new growth hub for the NFL, linking the surge in betting to the sport’s rising popularity in the country. In his words, “every game becomes an entertainment opportunity that draws fans in even more.”
COO and co-founder Pedro Rezende highlighted that the league’s international expansion strategy is helping the NFL thrive globally, while in Brazil interest continues to climb year after year.
Key Takeaways
- The NFL fanbase in Brazil has grown to 41 million people.
- Betting volume jumped 217% during the 2024 game.
- The first game generated $54M for São Paulo’s economy and created 12,500 jobs.
- In 2025, the economic impact is projected to exceed 330M BRL.
- Betting odds further fueled fan engagement and excitement.