Interview with Evgeny, CBDO of the media buying team DSRCM, at AIBC (SiGMA) Eurasia.

• 0:14 – What are the main traffic sources and GEOs for DSRCM?
• 0:39 – What’s the difference in approaches between Tier-1 and Tier-2?
• 1:25 – What casual games are popular among players besides crash games, Plinko, and Mines?
• 1:53 – Are casual games equal to low-quality traffic?
• 2:33 – What are the trends in creatives?
• 3:14 – How much do creatives impact a player’s LTV?
• 4:08 – Does DSRCM implement gamification?
• 4:38 – How has the media buying market changed over the past years?
• 5:23 – Team scaling.
• 5:47 – How does DSRCM deal with the talent shortage issue?

DSRCM – https://t.me/DSRCM_News
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