Interview with Darina Sharban, Affiliate Team Lead at Boomerang Partners — SBC Summit Lisbon 2025

0:18 — How did Darina get into the iGaming industry?

1:04 — What’s the most challenging part of being an Affiliate Team Lead?

1:35 — How did Boomerang Partners grow their affiliate network by 120% in 2024–2025?

2:37 — How has the partnership with AC Milan impacted player and affiliate acquisition and retention?

3:34 — What tools does Boomerang Partners use to help affiliates boost their performance?

4:26 — About the Golden Boomerang Awards at San Siro — did the event pay off?

5:27 — About the Golden Boomerang League — why focus on Sportsbook traffic?

6:20 — Online Casino vs Sportsbook

7:32 — What if AC Milan ends their partnership with Boomerang?

8:18 — Does Boomerang Partners encourage affiliates to switch to online betting?

9:04 — Boomerang Partners’ plans for 2025–2026.

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