Caliente.mx Becomes Official Sponsor of CONCACAF Tournaments 2026–2027

In Mexico, the iGaming operator Caliente.mx became the official sponsor of the men’s CONCACAF Champions Cup and the women’s CONCACAF W Champions Cup for 2026–2027.

The brand became the first exclusive sponsor of CONCACAF club tournaments in the betting category, reinforcing its leadership in football in Mexico and internationally.

Strategic Partnership with CONCACAF

Official Sponsor in Mexico

Caliente.mx and Concacaf entered a multi-year agreement under which the operator serves as the official sponsor in Mexico for both the men’s and women’s tournaments, strengthening its presence in the region’s top club competitions.

Exclusive Category and Brand Identity

Caliente.mx became the first sportsbook to serve as an exclusive sponsor in its category. This allows the brand to be directly associated with the high performance, passion, and excitement that define CONCACAF club football.

Supporting Growth and Fan Engagement

Strengthening the Football Ecosystem

The partnership supports Concacaf’s strategic mission to work with partners that add value to football in the region, while also reinforcing Caliente.mx’s position as one of the leading brands in Mexico’s sports-entertainment sector and in international competitions.

Focus on Fans

As part of the collaboration, fan-focused activities are planned, including access to match tickets, giveaways of official jerseys, and tournament balls—bringing the excitement of football beyond the pitch.

Details of the 2026–2027 Tournaments

Concacaf Champions Cup

The tournament will take place from February to May 2026 and will feature the region’s top clubs, including Mexico’s Club América and reigning champion Cruz Azul, as well as MLS champion Inter Miami CF, led by Lionel Messi. The competition consists of five knockout rounds, starting with the First Round in February and culminating in the Final on May 30.

Concacaf W Champions Cup

The second edition of the women’s tournament began in August 2025 with a five-week group stage featuring 10 top clubs from Mexico, the United States, Canada, Costa Rica, El Salvador, and Panama. The top two teams from each group advanced to the Finals: Club América Femenil and CF Pachuca Femenil from Group A, and Washington Spirit and NJ/NY Gotham FC from Group B. The centralized Finals, including the semifinals, third-place match, and final, will be held at Estadio Hidalgo in Pachuca from May 20–23.