Betsson Becomes Peristeri Partner and Secures Naming Rights

In Greece, Betsson became the main sponsor of the Peristeri basketball club and acquired naming rights for two years. The team has been renamed “Peristeri Betsson BC,” with the logo placed on the game jerseys and branding added to the home arena.

Two-Year Partnership with the Athens Club

Betsson has signed a new two-year agreement with the Athens-based club, which competes in the top division of Greek basketball and participates in European tournaments. The team now officially plays under the name Peristeri Betsson BC, highlighting the partnership and strengthening mutual support.

This step continues Betsson’s strategy of supporting sports in Greece. With more than sixty years of history and operations in 24 countries, the company actively develops partnerships that carry cultural and community value. Before Peristeri, Betsson had already supported initiatives such as Mykonos Betsson and Aris Betsson, and the new agreement expands the brand’s presence in basketball.

Importance for the Club

For Peristeri, the partnership provides strong backing for the team’s athletic goals. Club management emphasizes that the collaboration strengthens long-term development and supports the ambition to remain a notable presence in Greek basketball. Both sides share a focus on quality work, stability, and respect for fans.

The agreement also includes social initiatives — programs for youth, projects related to education, equal opportunities, and access to sports in the Peristeri district. This highlights the commitment to contributing to the local community.

Comments from Betsson and Club Representatives

Betsson’s Perspective

Betsson’s Commercial Director, Andreas Nikolopoulos, noted that partnering with a club with such a strong history is an important step. He emphasized their shared approach to work, commitment to stability, and dedication to offering quality experiences to fans. Betsson confirms full support for the team throughout the partnership period.

Peristeri Betsson BC Management’s View

The club’s General Manager, Manos Kotsis, stated that for the next two years, the team officially competes as Peristeri Betsson. He highlighted two key directions: reconnecting with local supporters and developing players. According to him, there has already been meaningful progress, and the cooperation with Betsson allows the club to move forward with greater confidence.

Support from the Coach and Players

Head Coach Vasilis Xanthopoulos and captain Vlado Janković expressed confidence in this new chapter for the club. They noted Betsson’s significant role in supporting Greek basketball and the shared ambition to deliver exciting performances and bring fans back to the stands.