Betnacional to Become Cruzeiro’s New Main Sponsor in 2026
In Brazil, the operator Betnacional (Flutter Brazil) will become the main sponsor of Cruzeiro starting in 2026, replacing Betfair.
The Transition from Betfair to Betnacional
During the match against Botafogo, the team played the first half wearing jerseys with the Betfair logo, then returned for the second half already showcasing Betnacional. This move marked the first step in Flutter Brazil’s new strategy.
Betnacional, part of the Flutter Brazil ecosystem, is strengthening its presence by leveraging its local roots and strong ties to Brazil’s football culture. The company will officially take over as the main sponsor in 2026.
Flutter Brazil’s Strategy
The transition reflects Flutter Brazil’s approach of operating two brands with different positioning within the same market. Betfair will continue investing in the technology-driven Exchange platform, while Betnacional will focus on deepening local identity and fan engagement.
Key Brand Directions
- Betfair — technology-driven, global positioning, with a focus on the Exchange platform.
- Betnacional — rooted in local culture, fan emotion, and national identity.
- Both brands remain part of the unified Flutter Brazil structure.
Betfair’s Partnership History with Cruzeiro
Betfair has appeared on the team’s jerseys since January 2023. Over three seasons, the brand supported several club initiatives — Caravana do Cruzeiro, Observatório Racial projects, youth-team jersey space for NGOs, and the fan-focused Betfera do Mês program.
Although the main sponsorship role will shift to Betnacional, Betfair will continue operating in the Brazilian market.
Betnacional’s Activities and Positioning
Betnacional operates in Brazil under a fixed-odds betting license granted in 2025. The company cultivates an image of “betting for Brazilians,” supporting national events and cultural initiatives.
Major Betnacional Projects
- Sponsorship of major events such as Big Brother Brasil 2025, Rio Open, Lollapalooza, and Carnaval de Salvador;
- Support for music and sports initiatives, including Lauana Prado’s tour;
- Brand ambassadors: Vini Jr., Nathanzinho, and Galvão Bueno;
- Broad presence in stadiums and broadcasts through BRAX;
- Sponsorship of football coverage on Rede Globo, Sport Club do Recife, Maratona do Rio 2025, and partnership with CazéTV for the 2026 World Cup.
Betnacional also works with IBJR to promote responsible betting and the sustainable growth of the sector.
The Role and Structure of Flutter Brazil
Flutter Brazil was formed in 2025 following the merger of NSX and Flutter Entertainment. The company uses the global Flutter Edge technology platform, combining worldwide expertise with strong local market knowledge.
Flutter Brazil Brands
- Betnacional — a locally focused brand built around culture and fan connection.
- Betfair — a global brand centered on technology and advanced betting solutions.
The company highlights that the transition to Betnacional is being carried out in an organized way while maintaining all commitments to Cruzeiro.