BETBY Brings Carlsen, Nakamura, and GothamChess to ICE Barcelona 2026
BETBY, a data provider for betting operators, will bring Magnus Carlsen, Hikaru Nakamura, and chess content creator GothamChess (with 6.9 million YouTube subscribers) to ICE Barcelona 2026 on January 20.
A Unique Gathering of Chess Superstars
Magnus Carlsen, BETBY’s global brand ambassador, five-time World Chess Champion and widely regarded as the greatest chess player in history, will join Hikaru Nakamura, the world’s current number two, five-time U.S. Champion, and one of the top modern grandmasters. They will also be accompanied by Levy Rozman, known as GothamChess, the world’s largest chess streamer with over 7 million YouTube subscribers.
This will be the first time all three appear together publicly in Europe, marking a significant moment for the industry.
Event Program at Stand 5K20
At stand 5K20 in Fira Barcelona Gran Via, attendees will be able to experience:
- Exhibition matches featuring Carlsen, Nakamura, and GothamChess
- A press conference with all three guests
- The chance to meet the chess stars in person and ask questions
The event kicks off at 12:00 PM on January 20, giving chess fans and industry professionals a rare opportunity to attend a live experience.
The Impact of Chess on Digital Entertainment
This gathering highlights BETBY’s shared vision with the chess community: innovation, strategic excellence, and the growing popularity of digital entertainment. Chess is experiencing a cultural renaissance, fueled by new competition formats, online viewership, and its inclusion in the Esports World Cup, where Carlsen claimed the inaugural title.
BETBY’s Global Campaign with Magnus Carlsen
The event also marks the second phase of BETBY’s global campaign with Magnus Carlsen, “Leaders Choose Leaders.” The campaign emphasizes that true leaders in chess and business choose to work with those who operate at the highest level.
Engaging the Audience and New Opportunities
BETBY invites chess enthusiasts, industry professionals, and ICE attendees to witness this exceptional activation. At stand 5K20, strategy, entertainment, and elite talent come together in a show not to be missed.
According to Leonid Pertsovskiy, CEO of BETBY: “Bringing Magnus, Hikaru, and Levy together at ICE Barcelona is a once-in-a-lifetime moment. Anyone who loves chess knows how special this is.”