Betano Obtains License in Colombia

Kaizen Gaming, the owner of the Betano brand, has received an official license from the Colombian gambling regulator, Coljuegos, to operate in the iGaming market in Colombia. With this move, Betano joins the ranks of licensed operators, opening the door to offering online betting and casino services in Latin America.

Betano’s License and the Role of Coljuegos Regulator

Coljuegos, which oversees all forms of gambling in Colombia, confirmed that Betano is now one of 16 licensed operators in the country. Other well-known brands already operating in Colombia include Betsson, Luckia, BetPlay, Bwin, Rivalo, Zamba, and Stake.

Betano plans to actively expand its presence in Colombia. Along with launching its betting platform, the company has announced that it will also launch the Bingo Casino brand in the coming weeks. This is expected to not only increase the company’s revenues but also enhance competition in the market.

Expected Financial Contributions and Impact on the Economy

Kaizen Gaming is required to pay Coljuegos around COP 21.5 billion (approximately £3.9 million) over the next five years for the right to operate legally in Colombia. This amount will cover both licensing fees and administrative costs.

As online betting continues to grow in Colombia, market projections indicate substantial financial growth. It is expected that by the end of 2025, the total amount paid to Coljuegos by all operators will reach £75.5 million, representing a 31% increase compared to the previous year. This reflects the steady growth of the online gaming industry in the country.

Contribution to Colombia’s Economy

According to Coljuegos President Marco Emilio Hincapié, online betting has already played a significant role in stimulating the growth of Colombia’s gross domestic product (GDP). In his view, the launch of new operators into the market not only attracts additional investments but also creates new jobs, improving the country’s financial standing.

“We see that the online betting sector is significantly contributing to Colombia’s economic growth, and we continue to work to make this market even more attractive to investors and players,” Hincapié said.

Market Forecasts and Future Outlook

With the expansion of the iGaming market in Colombia and the increase in the number of licensed operators like Betano, the country is expected to become a major player in the global gambling industry. Both existing and new companies will continue to actively develop their platforms, offering broader opportunities for players.