Bet365 Partners with Bundesliga Clubs Stuttgart and Hamburg
Betting operator Bet365 has entered into partnerships with Bundesliga clubs VfB Stuttgart (for the 2025/26 season) and Hamburg (for three years), gaining rights to LED advertising boards, stadium branding, and placement across the clubs’ digital channels.
Partnership with VfB Stuttgart
VfB Stuttgart announced its collaboration with Bet365 as an official Team Partner for the 2025/2026 season. Bet365 will have the opportunity to showcase its branding on LED boards, within the stadium, and across the club’s digital platforms.
Goals and Key Features of the Partnership
- Marketing support at every VfB home match at the MHP Arena.
- Focus on responsible gaming and promoting safe betting practices.
- Creation of content for the club’s social media channels.
According to VfB representatives, Bet365 was chosen for its proactive stance on player protection and responsible gambling. Bet365 emphasized that partnering with a club with a rich tradition and loyal fan base is extremely important for them.
Collaboration with Hamburg
Hamburg’s HSV has signed an exclusive three-year agreement with Bet365. The partnership includes:
| Element | Description |
|---|---|
| LED boards and media displays | Featuring the Bet365 brand during matches |
| HSV digital channels | Presence across the club’s social media and online platforms |
| Promotion of responsible gaming | Education and resources for safe betting practices |
Both parties expect a productive collaboration that will increase fan engagement and create memorable moments in the Bundesliga. More details about the partnership are available on the club’s official website.
About Bet365
Bet365 is one of the world’s leading online sports betting platforms. Key features include:
- Pioneering live betting with a wide selection of sporting events.
- Official global partner of the UEFA Champions League since 2024.
- Focus on responsible gambling and providing resources to manage betting activity (Learn more).
The company is listed among licensed operators in Germany and actively promotes safe interactions with customers.
Conclusion
Bet365’s partnerships with Stuttgart and Hamburg highlight the company’s strategy to expand its presence in the Bundesliga, promote responsible gaming, and strengthen its brand both nationally and internationally.