Bet365 Enters the Serbian Market: What Will Change for Players
Official Launch in Serbia
On March 6, 2025, the betting company Bet365 officially entered the Serbian market. Now, local users have access to sports betting and online casinos on the British operator’s platform.
A company representative stated: “We are excited to launch Bet365 in Serbia — a country known for its sporting achievements and dedicated fans. In addition to a wide selection of sports bets, users will also be able to enjoy slots, live games, esports, and virtual betting.”
Opportunities for Players
- Live Betting – Over 96 sports with access to 1,000,000+ broadcasts.
- Wide Range of Entertainment – Slots, live games, esports, virtual betting.
- Responsible Gambling Approach – Modern tools for player control and protection.
Betting and Taxes
| Indicator | Value |
|---|---|
| Bookmaker Profit Tax | 15% |
| Minimum Tax for Betting Shops | €1,000 in local currency |
Market Growth and Gambling Issues
The Serbian gambling market continues to grow, with a projected revenue of £407.27 million in 2025. However, studies have shown that 30% of teenagers aged 15-19 have placed a bet at least once, raising concerns among authorities.
Bet365’s International Presence
The company is actively expanding. In addition to Serbia, Bet365 is already operating in:
- USA
- Brazil
- Gibraltar
- Malta
- Australia
- Colombia
- Bulgaria
The launch of Bet365 in Serbia confirms the operator’s global ambitions as it continues to conquer new markets.