1win Sponsors Branded Hot Air Balloon for Russian Daredevil’s World Record
Russian extreme athlete Sergey Boytsov set a new world record by performing a “giant swing” on a horizontal bar without any safety equipment — 1,500 meters above the ground — with the sponsorship of 1win.
1win Support and Branded Record Attempt
During the stunt, 1win’s branding was prominently displayed in several locations:
- on the hot air balloon,
- on the platform suspended below the balloon,
- on the athlete’s suit.
This made the brand an integral part of a historic and unique moment in extreme sports.
Record Details
Sergey Boytsov set a world record by performing the first-ever gymnastic “giant swing” on a horizontal bar suspended beneath a hot air balloon at an altitude of 1,500 meters.
The key challenge of the stunt was the complete absence of a parachute or safety harness, making the achievement both incredibly dangerous and remarkable.
What is a “Giant Swing” on a Horizontal Bar?
The “giant swing” is a gymnastics move involving full circular rotations around a horizontal bar.
Performing it at an altitude of over a kilometer is an extreme challenge that demands exceptional focus and physical conditioning.
Previous Achievements by Sergey Boytsov
Boytsov has already made headlines with other daring records. Here are just a few examples:
| Record | Conditions |
|---|---|
| Boxing Match on a Flying Balloon | The fight was held mid-air |
| Table Tennis at Altitude | Played at 2,450 meters above sea level |
| Base Jump from Lakhta Center | One of the highest jumps ever in Russia |
The Impact of the New Record
The fusion of extreme sports and brand marketing creates a bold, unforgettable image—elevating both the event and the sponsor’s visibility. This collaboration highlights how sports and branding can work powerfully together.
Sergey Boytsov’s 1,500-meter stunt is not only a personal milestone, but also a striking promotional case for 1win.