JB.com Named Main Sponsor of Barbados Royals for 2025 Season
Crypto casino JB.com (a new brand by BC.GAME) has been announced as the main sponsor of the Barbados-based cricket team Barbados Royals for the Caribbean Premier League 2025 season, gaining rights to feature its logo on team kits, official club materials, and joint digital campaigns.
Partnership Highlights
The Barbados Royals have signed a one-year deal with JB.com, with an option to extend beyond the 2025 season.
Under the terms of the agreement:
- The JB.com logo will appear on players’ kits and the club’s official media assets
- The partnership includes joint digital campaigns and fan-focused online activations
- The goal is to boost fan engagement and expand the team’s audience reach
A Winning Legacy
The Barbados Royals are among the most decorated clubs in the Caribbean Premier League. The women’s team won titles in 2023 and 2024, while the men’s side claimed championships in 2014 and 2019.
Their home games are played at the historic Kensington Oval, where they enjoy passionate support from fans across Barbados.
| Year | Team | Result |
|---|---|---|
| 2014 | Men’s | Champion |
| 2019 | Men’s | Champion |
| 2023 | Women’s | Champion |
| 2024 | Women’s | Champion |
Star Players
The men’s squad features international cricket stars like Quinton de Kock and David Miller, alongside rising talents such as Sherfane Rutherford. This blend of experience and youth makes them one of the favorites this season.
A Next-Generation Digital Partner
JB.com positions itself as a digital entertainment platform aimed at younger audiences, focusing on mobile-first and interactive formats that merge sports, esports, and online content.
According to JB.com representatives, cricket – and especially the CPL – matches the energy and interests of younger fans, making this partnership with the Barbados Royals a natural fit. The platform plans to launch more digital activations to bring fans closer to the team.
Global Reach and New Opportunities
The Caribbean Premier League broadcasts to a global audience of hundreds of millions.
The league is especially popular in India, the United Kingdom, and across South Asia. This gives JB.com the opportunity to boost its brand visibility worldwide and attract a new generation of fans.
The partnership with the Barbados Royals allows JB.com to not only strengthen its presence in the Caribbean, but also to connect with sports fans around the world through the power of sports and digital innovation.