SEO Traffic to Illegal Online Casinos in the Netherlands Hits 1.75 Million Visits

The Keurmerk Verantwoorde Affiliates (KVA) published a report monitoring organic Google search traffic to illegal online casinos and affiliate sites in the Netherlands.

Overall Growth in Organic Traffic

KVA’s research shows a sharp increase in user activity. From March 2025, when traffic reached 1.01 million visits, the figure rose to 1.75 million visits by August 2025, marking a 73% growth.

Key Metrics

Possible Reasons for Growth

KVA experts suggest that the increase in SEO traffic may be linked to Google’s stricter gambling advertising policy implemented in March 2025.

This likely led illegal operators to redirect their marketing budgets toward organic search promotion.

Influencing Mechanisms

• Reduced opportunities for paid advertising for illegal casinos.
• Shift of focus to organic SEO promotion.
• Increase in the number of analyzed domains and affiliates.

Top Traffic Leaders

The analysis indicates that specialized resources and crypto casinos attract the highest traffic:

1. Bitcoinmagazine — 312.3k visits
2. Indiatimes — 262.8k visits
3. Crypto Casino Lala.bet — 124k visits
4. Qbet — 74.1k visits
5. Starzino — 58.1k visits
6. B7 Casino — 29k visits

Conclusions and Outlook

The growth in SEO traffic to illegal online casinos reflects a shift from paid advertising to organic search. Continued monitoring will help assess the effectiveness of these changes and identify new domain leaders.