Bet365: Women’s Euro 2025 Betting Up 64% Compared to 2022
According to operator Bet365, interest in the Women’s Euro 2025 has surged significantly compared to the 2022 edition of the tournament.
Record-Breaking Betting Growth
UEFA Women’s Euro 2025 has emerged as one of this summer’s most talked-about sporting events. Based on Bet365 data, compared to 2022:
- +64% — increase in total bets placed on women’s matches
- +63% — increase in bets on the final (England vs Spain)
- +56% — increase in monetary value of bets on the final
In addition, overall betting volume rose by 44% compared to the last tournament. The final became one of the top events in terms of both audience engagement and betting activity.
Viewership & Media Impact
The group stage match between England and Wales drew particular attention, attracting 4.4 million viewers — nearly double the audience of the men’s FIFA Club World Cup final (Chelsea vs PSG). This highlights the growing media presence of women’s football.
Table: Viewership Comparison
| Match | Viewership |
|---|---|
| England vs Wales (Euro 2025) | 4.4 million |
| Chelsea vs PSG (FIFA Club World Cup) | ~2.2 million |
England Leads the Way
Team England continues to dominate in terms of bettor interest:
- 24.75% of all bets were placed on England matches
- 23.4% of all money wagered was on England games
Three of England’s matches ranked in the top 10 by total betting volume:
- England vs Spain (Final)
- Sweden vs England
- England vs Italy
Global Interest Expands
Bet365 reports that interest in women’s football is now truly international, with notable activity across Europe, Latin America, and North America.
Matches involving Spain and Italy also generated substantial engagement, each appearing in the top 10 most-bet games four times — including their head-to-head match.
Table: Top 5 Matches by Betting Frequency
| Match | Appearances in Top 10 |
|---|---|
| England vs Spain | 1 |
| Sweden vs England | 1 |
| England vs Italy | 1 |
| Matches involving Spain | 4 |
| Matches involving Italy | 4 |
Expert Insights
Steve Freeth, sports and trading expert at Bet365, commented:
Interest in women’s football continues to rise rapidly, and the strong performance of England’s national team has clearly fueled betting engagement in the UK. Additionally, a few late-stage results worked out favourably for bookmakers.
Betfair representatives also noted that England’s success “inspired bettors,” while Midnite called Euro 2025 “one of the biggest betting events of the summer”.
Conclusion
UEFA Women’s Euro 2025 has reaffirmed that women’s football is gaining traction — both in the media and betting industries.
Bet365’s data clearly shows growing global interest. If the trend continues, women’s tournaments are set to become permanent fixtures in the betting landscape.