96.7% of Payments in Brazilian Betting are Made via Pix
In 2024, Pix became the undisputed leader among payment methods in Brazil’s online betting industry. According to research by the payment platform Pay4Fun, 96.72% of all transactions in the country’s gambling sector were made through this method. This statistic is based on data obtained from bookmakers connected to the Pay4Fun platform and covers all Brazilian states.
Why Did Pix Become the Leader?
Pix was introduced to Brazil’s financial sector in 2020, when the country’s central bank launched the tool. Since its inception, Pix quickly gained popularity due to its simplicity and speed. It allows for instant transfers without the need to wait for confirmation or pay commissions, making it the ideal tool for fast and secure money exchanges in the betting sector.
As the research showed, Pix displaced traditional payment methods like bank transfers and e-wallets, making them practically irrelevant for users. In 2024, e-wallet payments accounted for only 1.47%, while bank transfers and receipts made up just 1.36% and 0.45%, respectively.
Advantages of Pix for Bettors
Pix offers several advantages that explain its dominance in Brazilian betting:
- Instant Transfers: Unlike bank transfers, which can take several days, transactions via Pix happen instantly.
- Security: Pix uses modern protection systems, making it safe for users.
- Convenience: Using Pix doesn’t require special knowledge — just a mobile phone and a bank account.
These factors are especially important in the gambling industry, where the speed and security of financial transactions are crucial. Commenting on the research results, Pay4Fun CEO Leonardo Baptista noted that Pix became “the main choice among bettors” because of its “practicality, security, and speed.”
Role of Pay4Fun and Its Strategy
Pay4Fun, a company specializing in entertainment and betting platforms, also played an important role in popularizing Pix. Since the beginning of 2025, Pay4Fun has accepted only Pix as a payment method, demonstrating its confidence in this tool and aligning with overall market trends.
This decision confirms the statistics showing that most Brazilian bettors prefer Pix, as this method has not only become simple but also the preferred choice due to its speed. As a result, even amid strong competition among payment systems, Pix has managed to maintain its position at the top.
Impact on the Gambling Sector
Pix’s dominance in Brazilian betting has significant implications for the industry. First, it simplifies the process of financial transactions for users. Second, it helps bookmakers reduce payment processing costs, as Pix doesn’t require intermediaries and has minimal fees.
Thus, Pix continues to strengthen its position as the key payment method in Brazilian online betting, and its popularity is likely to keep growing.