Interview with Anastasia Shcherbina, CMO of MelBet Partners at MAC Yerevan

00:46 — Why is Africa a top-priority GEO for MelBet?

02:36 — Are Zambia, Côte d’Ivoire, and Cameroon the leading countries for traffic in the African market?

03:19 — What makes Azerbaijan and Kyrgyzstan stand out among CIS GEOs, and what’s the issue with Kazakhstan and Uzbekistan?

04:50 — What criteria does MelBet use to select ambassadors and partners among football players and teams?

07:05 — Why is Morocco an attractive market for MelBet?

08:50 — Do parties and networking events matter, and how do they influence relationships with partners?

10:30 — Which region is currently seeing the most regulatory shifts?

11:21 — Which market is currently the most challenging for stable product and affiliate operations?

12:16 — Has MelBet experienced an SEO traffic drop following Google’s spring update?

12:53 — Which of Anastasia’s decisions as CMO of MelBet Partners had the greatest impact on the company?

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