Interview with Roman Manuilov, CEO of Alfaleads Group at MAC Yerevan

- 1:00 – What sets “Alfaleads” apart from other networks?
- 2:21 – Does it make sense to launch an affiliate network in 2025 and what challenges lie ahead?
- 3:47 – About the SEO team “alfa:search” and the impact of Google’s March update
- 5:11 – How does “Alfaleads” select advertisers?
- 6:06 – What traffic sources does “Alfaleads” work with and which are the top priorities?
- 7:20 – About the in-house influence agency “AAA Agency”
- 9:35 – How does “Alfaleads” retain its key employees?
- 11:13 – What metrics and KPIs does “Alfaleads” use to assess HR department performance?
- 12:18 – What innovations has “Alfaleads” implemented in HR processes?
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