Brazilian Bookmakers Criticize Apple and Google Restrictions on Betting Apps
Despite the launch of a regulated betting market in Brazil on January 1, 2025, Google Play and the App Store continue to block licensed operators’ apps.
Regulated Market vs. Digital Restrictions
Since January 2025, Brazil’s betting market has become legal, and licensed companies gained the right to operate officially. However, access to their mobile apps remains blocked in Apple and Google app stores.
Currently, the only apps available on Google Play and the App Store are the Caixa Econômica Federal lotteries.
Industry Reaction and Appeals to Ministries
Bookmakers have submitted complaints to the Brazilian Ministry of Finance, expressing dissatisfaction with the blocks. Both companies continue to ignore these requests: Google declined to comment on possible updates to its policies, and Apple has not responded at all.
Industry Leaders’ Opinions
Alex Rose, CEO of inplaySoft, stated:
“The bans by Apple and Google are a serious mistake. Mobile apps are essential for a safe gaming experience.”
He is echoed by Leonardo Enrique Roscoe Bessa, consultant to the Federal OAB Council and partner at Betlaw:
“The most reasonable path is the joint development of technical criteria: age verification, time limits, and addiction prevention. Bans do not solve the problem, regulation does.”
Felipe Almeida, CTO of LuckBet, adds:
“With official apps, players get a protected environment, and companies gain opportunities for growth.”
Joao Fraga, CEO of Paag, emphasizes:
“For real regulatory impact, the entire digital market must be synchronized. Barriers hinder the legal market and open the way for shadow alternatives.”
Key Industry Arguments
- User Safety: official apps better protect players.
- Trust Growth: legal platforms enhance the sector’s reputation.
- Innovation Development: involvement of tech giants stimulates progress.
Apple and Google’s Position
Despite pressure from the industry and the enforcement of regulation, Apple and Google maintain their blocking policies on betting apps. Their actions cause confusion and hinder the sector’s integration into the country’s digital ecosystem.
Conclusion
The current situation undermines the development of the legal betting sector in Brazil. Industry representatives call for dialogue and a reasonable approach from Apple and Google, emphasizing the importance of cooperation for safe and sustainable growth.