Traffic on Betting Sites in Brazil Increased by 90% After Regulation Launch

In the first quarter of 2025, Brazil showed impressive growth in the betting market after the new regulation law came into effect.

According to a report by Aposta Legal, betting platforms recorded over 5 billion visits in the first three months of 2025, which equals 650 visits per second.

This data confirms the successful implementation of the new regulation and the high interest from players.

Key Points from Aposta Legal Report

According to the report published by Aposta Legal, in the first quarter of 2025, Brazilian betting platforms recorded:

• Total visits — over 5 billion, which is a 90% increase compared to the previous quarter.
• March 2025 became the record-breaking month with 1.8 billion visits.
• The leading platform was Betano, with 1.1 billion visits, followed by Superbet and Bet365.
• Half of the traffic came from users aged 25-34 (26.5%) and 18-24 (19%).
• Men make up 68% of the total visitors, while women make up 32%.
• 28% of users are over the age of 45.

Betting Development in Brazil

The launch of betting regulation in Brazil in January 2025 was an important step in the development of this segment.

In January, 1.7 billion visits were recorded, but it was in March that the platform reached the record. This confirms the growing popularity of betting in the country following the new rules.

Thanks to the regulation, the number of active licenses increased, rising from 150 to 170 between January and March. This opens the market to new players and boosts competition among platforms.

Major operators working in Brazil include brands like Bandbet (owned by Rede Bandeirantes), MGM Apostas (owned by TV Globo), and Baú Bingo (owned by SBT).

Profile of Brazilian Players

Interestingly, Brazilian players are becoming more diverse in terms of age and gender. According to the report:

• The main audience consists of men aged 18 to 34, accounting for 45% of all visitors.
• The 45+ age group continues to gain popularity, with the number of users over 45 increasing to 28%.
• The female audience makes up 32%, which is 4% more compared to the previous year, and this figure continues to grow.

This trend shows that betting is becoming more accessible and appealing to various demographic groups.

Expectations for the Future

Interest in betting continues to grow every month, and competition among platforms is intensifying. One of the main trends expected in the coming months is an increased focus by operators on the female audience and users over 45. These segments may become the main drivers of growth in the Brazilian betting market.