Bookmaker Traffic in March 2025: Fonbet Leads, Tennisi Surprises

Growth in Bookmaker Website Traffic

In March 2025, the combined traffic of Russian betting operators reached 94 million visits, an increase of 13% compared to February (83.38 million).

According to Similarweb, 12 out of 14 bookmakers saw an increase in traffic, indicating growing interest in online betting.

Leaders and Laggards

• Fonbet retains the top spot with 37.64 million visits — an increase of +6.07%.
• Tennisi surprised with a sharp surge — +134.87%, becoming the fastest-growing site of the month.
• Liga Stavok rounded out the top three with 10.75 million visits, showing a growth of 76.26%.

Meanwhile, Zenit and Bettery were the only ones to lose traffic:

• Zenit: −13.49%
• Bettery: −1.59%

User Engagement Metrics

The following operators stood out in terms of user behavior metrics:

Users spent the most time on Melbet, while Liga Stavok had the highest share of mobile traffic — nearly 92% of all visits.

Ranking Among Gambling Websites

In the overall ranking of gambling-related websites, Fonbet took second place, trailing only animego.me. The top ten also included Winline.ru and Stoloto.ru, both of which strengthened their positions compared to the previous month:

Conclusion

March 2025 showed a significant rise in interest toward bookmaker platforms, especially in the mobile traffic segment. Fonbet’s strong performance confirms its stable leadership, while the sharp rise of Tennisi signals successful marketing efforts.