Google Ads Eases Rules for Social Casino Advertising

On December 4, 2024, Google will update its personalized ads policy, removing social casino apps from the gambling category. This will allow advertisers to apply personalized targeting for promoting such applications.

Key Changes

• Personalized targeting will become available for social casino advertising.
• Implementation of changes will begin on December 4, 2024, and by March 2025, this option will be available to all advertisers.
• Restrictions for other types of gambling will remain in place—personalization will be prohibited for advertising online and offline gambling, betting information, and money and prize-based games.

Update Details

The “sensitive interests” category related to gambling will be modified to explicitly exclude campaigns for social casino apps. Personalization remains prohibited for ads related to traditional gambling, including online casinos and betting.

Policy Violation Measures

Google will not immediately block advertisers’ accounts for violating the new policy. In case of non-compliance, a warning will be issued at least 7 days before a possible account suspension.