LALIGA and Polymarket sign partnership in the US

Spanish LALIGA has become the first European football league to enter into a multi-year partnership with the prediction market platform Polymarket.

LALIGA and Polymarket partnership

The agreement covers the United States and Canada, where Polymarket has been granted exclusive partner status in the prediction markets category.

Exclusive rights

The partnership includes the use of LALIGA and club intellectual property during matches, as well as integration into broadcasts.

Integration into broadcasts and digital products

As part of the deal, Polymarket will expand its presence across the league’s media and digital channels.

Fan engagement formats

Users will gain access to additional ways to engage with matches, players, and league events.

The agreement also includes dedicated activations, such as digital initiatives and fan experiences around matches.

Sports integrity control system

A separate focus of the partnership is the development of a sports integrity control system.

Technology foundation

The solution is being built on Polymarket technology in collaboration with Palantir Technologies and TWG AI.

The system is designed to monitor events and support transparency during matches.

LALIGA expansion in North America

The agreement is part of LALIGA’s broader expansion in the North American market.

Audience engagement

The league is strengthening fan engagement through new formats and partner integrations.

The partnership is being implemented as part of a long-term regional growth strategy.

Deal terms

The financial terms and exact duration of the agreement between LALIGA and Polymarket have not been disclosed.

Additional details

No further commercial details of the partnership have been specified at the time of publication.