Interview with Alpha Affiliates at iGB Barcelona 2026 (Head of Design & Video Production Manager)

0:23 — How did Dmitry get into Alpha Affiliates?

2:40 — What is the idea behind Alpha Affiliates’ visual concept?

3:20 — Is a rebranding planned?

3:45 — Dmitry’s view on visual identity in the iGaming industry

5:18 — Rebranding: development instead of real changes?

6:19 — How does Alpha Affiliates create merchandise?

7:23 — One merch collection per year: how far in advance does preparation start?

8:41 — At what point does visual identity start to impact profit?

9:43 — How will the role of design in iGaming & affiliate marketing change over the next 2–3 years?

10:48 — How important is video content for iGaming affiliate programs, and is a dedicated team necessary?

12:26 — What type of video content is most engaging today?

13:40 — Public presence vs. privacy

14:53 — Pros and cons of video content in B2B iGaming

15:40 — What will be the next video content trend after AI?

16:38 — Will iGaming companies continue to invest in video content?

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