Interview with Alexander Kamenetsky, Head of Operations at SOFTSWISS Sportsbook, at ICE Barcelona 2026

0:26 — How can operators prepare for major sports events in 2026 with maximum efficiency?

2:14 — What should operators focus on when choosing a Sportsbook solution?

3:09 — Which MVP solutions are most important when launching a Sportsbook?

4:36 — Is it necessary to build a dedicated betting team, and which roles are most important at the start?

7:08 — What expectations does SOFTSWISS set when launching a Sportsbook with partners?

8:39 — How does the behavior of an online casino player differ from that of a sports bettor?

11:10 — Which bonus mechanics show the best performance in online betting?

12:46 — What can a Sportsbook offer to VIP players?

14:01 — How strong is esports competition compared to traditional sports?

14:53 — How does SOFTSWISS Sportsbook adapt to operators’ requests?

16:27 — How have operator requirements for Sportsbook solutions changed over the past 2–3 years?

17:36 — SOFTSWISS plans for 2026

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