Famesters: micro-influencers outperform in iGaming
The agency Famesters, with the participation of SOFTSWISS and BGaming, has exclusively shared with the iGN editorial team a report titled “Influencer Marketing in iGaming 2026”, focused on influencer marketing trends for 2026.
The iGN editorial team highlights key data for the iGaming segment.
Comparison of micro-influencers and major bloggers
According to the study, micro-influencers demonstrate higher performance metrics compared to large-scale bloggers.
- FTD conversion is 3.2 times higher
- ROI is 250–500% higher
- Campaign costs are approximately 85% lower
Influencer marketing for online casinos
Separate data is provided on the effectiveness of influencer marketing in the online casino segment.
- CPA is 30–50% lower compared to standard formats
- ROI reaches 3–5× within six months
Online betting performance
In the online betting segment, influencers also play a significant role in user acquisition.
- 42% of new players at online bookmakers were acquired through influencers
- Revenue amounts to $2–6 for every $1 spent on esports betting
Kick streaming platform
The report separately notes growing interest in streaming platforms.
- 36 million hours of views in the “Slots and Casino” category on the Kick platform
Budget shifts in 2026
According to the report, in 2026 iGaming operators’ influencer marketing budgets will shift away from Instagram and YouTube toward streaming platforms such as Twitch and Kick, whose audiences show higher engagement with gambling-related content.