TikTok Becomes Official Platform for FIFA World Cup 2026

TikTok has become FIFA’s first-ever partner platform with exclusive access to FIFA World Cup 2026™ content.

Historic Partnership Between TikTok and FIFA

This new agreement makes TikTok FIFA’s first Preferred Platform, enabling deeper collaboration and integration. It allows TikTok to provide more comprehensive coverage of the FIFA World Cup 2026™ and become the main hub for fans and content creators throughout the tournament.

Access to Exclusive Content

Selected content creators (names undisclosed) will gain access to training sessions, national team press conferences, and FIFA archival materials. A broader group of creators will also have the opportunity to use and co-create FIFA archival videos to share unique perspectives on the tournament with fans.

Opportunities for Official Media Partners

Official FIFA World Cup 2026™ media partners will be able to live-stream match clips, post curated highlights, and access special content produced by FIFA for TikTok. Additionally, broadcasters can monetize their coverage through TikTok’s premium advertising solutions.

Intellectual Property Protection

TikTok will implement anti-piracy measures to support and protect FIFA’s intellectual property rights.

Fan Engagement and Interaction

The partnership will be anchored by a FIFA World Cup 2026™ interactive hub on TikTok, allowing fans to discover engaging content, access match and ticket information, and participate in interactive features such as custom stickers, filters, and gamification elements.

Creator Program

For the first time, TikTok and FIFA will launch a global creator program, giving selected creators unique access to behind-the-scenes moments, including press conferences and training sessions, while enabling interaction with fans through exclusive content.

Duration and Significance of the Partnership

The agreement runs through the end of 2026 and aims to make the FIFA World Cup 2026™ more accessible to millions of fans worldwide, providing innovative opportunities for content creation and football promotion on TikTok.

TikTok has become the key platform connecting fans with tournament content and creators around the world, taking the FIFA World Cup 2026™ experience to a new level.