Diego Simeone Becomes Face of Betinia and CampoBet

The head coach of Spanish football club Atlético Madrid, Diego Simeone, has become the official ambassador for iGaming brands Betinia and CampoBet (Soft2Bet).

Partnership with iGaming Platforms

Under the terms of the partnership, Diego Simeone will participate in advertising campaigns, digital promotions, and social media content for the brands. Both platforms are part of the Soft2Bet portfolio and offer online betting and gaming services.

Simeone’s Role in Marketing Activities

The coach will appear in videos, photoshoots, and events aimed at promoting the brands. His involvement increases brand recognition and attracts attention from sports fans.

Brands’ Perspective

Representatives of Betinia and CampoBet stated that partnering with a well-known sports coach enhances brand credibility and strengthens their presence in international markets.

Impact on the iGaming Market

Appointing Simeone as an ambassador reflects the growing interest of iGaming companies in using sports figures to promote their products. Collaborations with high-profile personalities help boost user engagement and expand audience reach.